Conversion Rate Optimization (CRO) is a marketing optimization process that follows a framework to increase the percentage of users who perform a desired action on a website.
Zoho PageSense is one best of the conversion rate optimization tools and A/B testing platform used by businesses to boost their website’s conversion rates. The tool gives you visibility over what your visitors see in your websites.
This insight helps you identify any issues in their experience when navigating around your site and fix them immediately. Identifying which page has many site drop-offs is also available.
You can track website metrics with Goals, and Funnel Analysis; analyze visitor behavior with Form Analytics, Heatmaps, and Session Recording; optimize your website’s conversion rates with A/B Tests.
It lets you see the clicking patterns and mouse movements of your site visitors to analyze their online behavior. You can then optimize your website by placing the right elements, layout, and format in effective areas.